BNIReferralDesk

Independent and unofficial.

Folio 02The pitch builder

Sixty seconds, kept honest

Build a pitch that fits the minute

Fill in the boxes in plain words. Your script appears beside them as you type, with a word count and a speaking time at your pace. Everything saves to this browser automatically.

01 Introduce yourself

Leave either box empty and the script simply skips it.

02 What you do

Start with “I” and a verb. What would you say to a neighbour?

A short phrase. The script says “The people I help most are…” before it.

03 The problem you hear

Use the words your customers use, not the words on your brochure.

04 How you help

Another full sentence. Say what changes for the customer.

05 A short, true story

Only use something that happened, and keep private details out.

06 Your ask

A short phrase. The script says “A great referral for me is…” before it.

⚙ Shape and pace

Between 80 and 240. Our starting guess is 130; replace it with your own after a rehearsal.

Nothing saved yet.

Beat by beat

A ledger of your script. Each beat shows its words and its share of your time, so you can see where the minute is going.

Words and estimated seconds for each beat of the pitch
BeatWordsSecondsShare of the script
Nothing to count yet. Write a line in any box above.
Total00No script yet.

How to use the builder

  1. Write as you speak. Short sentences, plain words, contractions are fine. If you would not say it across a table, do not type it.
  2. Watch the ring. It fills as your script approaches the time you picked. If you are over, the status line names your longest beat so you know where to trim first.
  3. Read it aloud once. Use the rehearsal clock. Reading silently always feels faster than speaking.
  4. Copy or print it. The printed page is one clean sheet with your script and nothing else.
  5. Change it. Your best lead this month is not your best lead in six months. Revisit the ask often; leave the rest alone until it stops working.

Assumptions and edge cases

What the numbers mean

  • Time is words divided by pace, times sixty. The default of 130 words a minute is a starting guess, not a standard. Your voice is the only authority; use the rehearsal button to find it.
  • Words are counted by spaces. A figure such as “2024” counts as one word but takes longer to say, so write numbers the way you would speak them.
  • The estimate has no pauses in it. Real delivery adds breaths, smiles and the occasional laugh. Leave a little air under your target.

What happens at the edges

  • Empty boxes are skipped. The script never fills a gap with words you did not write.
  • Each box has a length limit so one runaway paste cannot swamp the page. Past the limit, text is cut off.
  • A pace outside 80 to 240, or something that is not a number, brings up a message. The last good pace stays in use until you fix it.
  • If your browser blocks storage, the builder says so and keeps your work until you close the tab.

The example button fills the boxes with made-up wording so you can see the shape of a finished pitch. It is illustrative only. Replace it with your own true words.